Jesper Godsk stands as a towering figure in the world of architecture and interior design, particularly in the Middle East. As the Founder and CEO of LW Design Group, he has played a pivotal role in shaping the region’s hospitality design landscape for over two decades. Established in 1999 in Dubai, LW Design Group has grown into a global powerhouse with offices in Dubai, Hong Kong, São Paulo, and Aarhus, Denmark.
Under Godsk’s leadership, the firm has completed over 300 hospitality projects, working with prestigious clients such as Hyatt, Marriott, Hilton, IHG, Accor Group, Mandarin Oriental, Raffles/Fairmont, Rotana Group, Four Seasons, Shangri-La, Jumeirah Group, and Emirates Airlines.
Born in Aarhus, Denmark, Jesper Godsk developed a passion for design that would define his career. In 1999, he arrived in Dubai, a city then emerging as a global hub. Recognizing a gap in the interior design market, which was dominated by extravagant opulence, Godsk, along with partners Lars Waldenström and Morten Hansen, founded LW Design Group. Their mission was to introduce Scandinavian minimalism—a style rooted in simplicity, functionality, and elegance—to the Middle East. This bold vision challenged the prevailing design trends and set the foundation for LW Design Group’s success. Godsk’s ability to blend Scandinavian aesthetics with the region’s rich cultural heritage became a hallmark of his work, earning him recognition as a pioneer in the industry.
Founding LW Design Group
LW Design Group began in a small office in Dubai, driven by Godsk’s vision to create spaces that balance beauty and practicality. His leadership style, which emphasizes collaboration and creativity, has been instrumental in the firm’s growth. Godsk fosters a culture of confidence within his team, encouraging designers to push creative boundaries while ensuring projects remain feasible. This approach has enabled LW Design Group to deliver world-class projects that resonate with clients and guests. Today, the firm employs over 80 staff worldwide, with offices on multiple continents, reflecting its global influence and Godsk’s ability to navigate the challenges of a rapidly evolving industry.
Notable Projects
LW Design Group’s portfolio is a testament to their versatility and expertise. The firm has worked on a wide range of projects, from boutique hotels to sprawling resorts, each showcasing its ability to create memorable spaces. Some of their standout projects include:
| Project | Description |
| Zabeel House | A boutique hotel chain with art-inspired designs, catering to adventurous travelers. |
| JW Marriott Marquis | A Dubai landmark with luxurious interiors, reflecting the city’s dynamic energy. |
| The Dubai Edition | A modern luxury hotel in Downtown Dubai, blending local culture with contemporary style. |
| Waldorf Astoria | Features an award-winning spa, recognized for its serene and sophisticated design. |
| Bab Al Shams | A desert resort that combines traditional Arabian architecture with modern luxury. |
These projects highlight LW Design Group’s ability to deliver designs that are both visually striking and functional. For instance, the SPA@Waldorf Astoria, which won Interior Design of the Year: Spa & Salon at the 2023 CID Awards, showcases its expertise in creating tranquil, luxurious environments. Similarly, Bab Al Shams, which was awarded Interior Design of the Year: Hotel at the same event, reflects its mastery in blending heritage with modernity.
Impact and Recognition
Jesper Godsk’s contributions to the design industry have earned him and LW Design Group numerous accolades. In 2019, Godsk received the prestigious Lifetime Achievement Award at the Identity Awards, coinciding with the firm’s 20th anniversary. This honour recognised his enduring influence in transforming Dubai’s design landscape.
In 2023, LW Design Group was named Interior Design Firm of the Year at the CID Awards: MENA, with additional awards for the SPA@Waldorf Astoria and Bab Al Shams. Gihan Hafez, a designer at LW, was also honored as Young Interior Designer of the Year, underscoring the firm’s commitment to nurturing talent. These achievements reflect Godsk’s vision and the firm’s dedication to excellence.
A Culture of Loyalty and Collaboration
Beyond his design achievements, Godsk has cultivated a unique culture at LW Design Group. In a city like Dubai, known for its transient expat community, the firm stands out for its loyalty and long-term relationships with employees and clients. Many staff members have been with LW since its early days, a testament to Godsk’s leadership and the collaborative environment he fosters. This culture has been key to the firm’s ability to consistently deliver high-quality projects and maintain strong partnerships with global hospitality brands.
Vision for the Future
Looking ahead, Jesper Godsk is focused on expanding LW Design Group’s global presence while staying true to its core values. The recent opening of an office in Aarhus, Denmark, marks the firm’s entry into the European market, bringing their extensive experience to new clients. Godsk, alongside partner Jimmy Hansen, leads this initiative, aiming to replicate the success they achieved in the Middle East. Reflecting on the firm’s 25th anniversary in 2024, Godsk shared, “When we first came to Dubai in 1999, we saw a unique opportunity to introduce Scandinavian minimalism to a region where opulence was the norm. We wanted to show that elegance could be achieved through simplicity, and 25 years later, we continue to build on that vision”. This commitment to timeless design ensures LW Design Group remains a leader in the industry.
Jesper Godsk’s journey from a young designer in Denmark to a global design icon is a story of vision, innovation, and perseverance. Through LW Design Group, he has redefined hospitality design in the Middle East, introducing a new aesthetic that blends simplicity with sophistication. His leadership has not only shaped iconic projects but also inspired a generation of designers. As LW Design Group expands into new markets, Godsk’s legacy of creating stunning, functional spaces continues to grow, leaving an indelible mark on the global design landscape.
