Mohammed Saif Mohammed Bin Shafar Chairman of Al Shafar United Switchgear Solutions LLC (ASUSG)
Mohammed Saif Mohammed Bin Shafar stands as a cornerstone of innovation in the Middle East’s engineering and construction sectors. As Chairman of Al Shafar United Switchgear Solutions LLC (ASUSG), he leads with a blend of strategic insight and hands-on dedication, driving the company to deliver cutting-edge low-voltage switchgear systems.
A key figure in the Al Shafar Group, a family legacy rooted in Dubai’s growth since 1960, Bin Shafar has transformed ASUSG into a trusted name for reliable power solutions across the UAE and beyond. His leadership combines traditional values with modern technology, earning him respect as a pioneer who powers the region’s most iconic projects.
Born into a family integral to Dubai’s development, Bin Shafar inherited a passion for building the UAE’s future. His father, Ahmed Al Shafar, founded the Al Shafar Group, forging partnerships with the ruling family to shape the nation’s infrastructure. Stepping into leadership early, Bin Shafar brought a disciplined, almost military-like precision to his work. As co-owner and Chairman of Al Shafar General Contracting Co. LLC (ASGC), alongside Vice-Chairman Emad Azmy, he has expanded the group into a powerhouse, boasting over $1 billion in annual revenue and a workforce of 17,000.
Leading ASUSG to Excellence
At the helm of ASUSG, Bin Shafar has carved a niche in low-voltage switchgear manufacturing, focusing on safety, reliability, and innovation. ASUSG, a division of the Al Shafar Group, designs and supplies systems that power residential, commercial, and industrial spaces. Certified with ISO 9001:2015, ISO 14001:2015, and OHSAS 18001:2007, the company reflects Bin Shafar’s commitment to quality and sustainability. He emphasizes smart grid technologies and tailored designs, ensuring clients receive solutions that meet their unique needs. “Our journey began with a vision to deliver unmatched safety and reliability,” he notes on the ASUSG website, showcasing his dedication to teamwork and client satisfaction.
Iconic Projects Under His Leadership
Bin Shafar’s vision has powered some of the Middle East’s most ambitious developments. Below are highlights of ASUSG’s contributions under his guidance:
Waldorf Astoria, Palm Jumeirah
ASUSG supplied low-voltage switchgear for this luxury hotel, ensuring seamless power for lighting, HVAC, and security systems. Collaborating with consultant Khatib & Alami and contractor ASGC/ASU, Bin Shafar’s team delivered precision, enhancing the hotel’s reputation as a pinnacle of elegance in Dubai.
City Walk Residential Blocks
For Meraas Holding, ASUSG provided energy-efficient switchgear for this vibrant urban community. Working with Hyder Consulting, Bin Shafar’s team customized panels to fit tight spaces, supporting Dubai’s sustainable city goals and ensuring reliable electricity for residents.
Vision Tower, Business Bay
ASUSG powered this 51-story commercial skyscraper for Al Habtoor Group. Bin Shafar oversaw the integration of switchgear with complex infrastructure, demonstrating his strategic planning and ability to manage high-stakes projects.
Bluewaters Island
In a landmark project with Kier Group, ASUSG supplied switchgear for Bluewaters Island, home to Ain Dubai, the world’s tallest observation wheel. Bin Shafar ensured systems could withstand coastal conditions, powering entertainment venues and luxury residences with unmatched reliability.
Mohammed Bin Rashid Library
ASUSG’s switchgear supports this cultural hub, the largest library in the Arab world. Bin Shafar’s team enabled advanced digital archives and public spaces, aligning with Dubai’s vision as a global knowledge center.
Dubai International Airport
ASUSG upgraded concourses at one of the world’s busiest airports, enhancing power systems for passenger safety. Bin Shafar’s focus on durability ensured uninterrupted operations for millions of travelers.
A Culture of Excellence
Beyond projects, Bin Shafar fosters a workplace rooted in collaboration and care. ASGC’s Taqdeer Award for labour welfare reflects its commitment to employee well-being. His leadership has earned him recognition, including a spot on the Top 150 Real Estate Icons of the UAE in 2025. Yet, he remains humble, often crediting his teams: “Our success is built on the strength of our people.” This human touch defines his approach, balancing ambition with empathy in a high-pressure industry.
Vision for the Future
Looking ahead, Bin Shafar is steering ASUSG toward sustainability. With the UAE prioritizing renewable energy, it invests in eco-friendly switchgear and digital solutions like tele-control systems to support smart cities. His forward-thinking approach ensures ASUSG remains at the forefront of innovation, meeting the region’s evolving energy demands.
A Lasting Legacy
Mohammed Saif Mohammed Bin Shafar is more than a businessman; he is a builder of progress. Through ASUSG and the Al Shafar Group, he powers the Middle East’s growth, from towering skyscrapers to cultural landmarks. His story inspires, proving that vision, hard work, and a commitment to excellence can light the way for a brighter future.
