Khaled Al-Mobid, born and raised in Riyadh, Saudi Arabia, pursued a Bachelor’s degree in Business Administration at the University of Florida in the United States, graduating in 2002. His time abroad exposed him to international business practices and innovative thinking, which he later applied in his home country’s real estate sector. Those years also shaped his perspective on leadership, market discipline, and the value of structured development elements that would become central to his professional journey upon returning to Saudi Arabia.
Career Beginnings and Industry Footprint
Upon returning to Saudi Arabia, Al-Mobid engaged with the local real estate community by serving on committees at the Riyadh Chamber of Commerce. Between 2002 and 2018, he was involved in the Chamber’s Real Estate Committee and Real Estate Services Sub-committee. In 2008, he took a significant step by founding Bussma Real Estate Management Co., where he served as General Manager and Executive Partner until 2018. This company managed major transactions and was credited with supervising four execution-court auctions with a combined value of SR 4 billion.
During this period, he also served on the boards of several organizations, including the Al‑Issa Endowment from 2016 to 2020 and the Manarat Development Investment Company from 2016 to 2020, the latter having a portfolio valued at approximately SR 900 million.
Founding Menassat Realty and the Vision for the Future
In 2018, Khaled Al-Mobid founded Menassat Realty Co., based in Riyadh and assumed the role of Chief Executive Officer. Under his leadership, the company has positioned itself as a full-service real estate platform offering appraisal, brokerage, property management, research/studies, and marketing services. According to a 2024 interview, Menassat already operates across multiple locations, Riyadh, Jeddah, and the Eastern Province, with over 150 employees, and counts major banks, corporations and public entities among its clients.
Menassat’s strategy places emphasis on technology-enabled services: for example, an electronic platform and mobile application that integrates digital listing uploads, virtual tours, and advanced marketing tools. This approach is intended to streamline real-estate offer-and-request processing and elevate the user experience.
Achievements and Market Impact
Under Al-Mobid’s stewardship, Menassat has received recognition for innovation in the real estate sector. The company claims to have won awards such as “Best Real Estate Marketing Application” in prior years and the “First Real Estate Marketer Award” for 2022. Additionally, Menassat’s services were highlighted as providing four key real-estate service categories: brokerage, appraisal, property management and research supported by modern technology (including artificial-intelligence tools) to serve clients across the region.
Leadership Style and Market Philosophy
Khaled Al-Mobid foregrounds the importance of service quality, transparency and digital transformation in Saudi Arabia’s evolving property market. In a commentary for the real-estate sector, he stressed that the market requires “higher standards, capabilities, and leaders” who set the example. His leadership at Menassat emphasizes bridging traditional real-estate practices with innovation, enhancing accessibility for clients and improving operational efficiency.
Outlook and Strategic Direction
With the Saudi real-estate market witnessing rapid transformation under national development programmes, Khaled Al-Mobid views growth opportunities domestically and in the Gulf region. In his interview, he outlined intentions to expand beyond Saudi Arabia, leveraging Menassat’s in-house ERP and technology platforms. He also emphasized strategic partnerships, including potential collaboration with the Ministry of Municipality, Rural Affairs and Housing to access data and strengthen research-driven services.
The Road Ahead
Khaled Al-Mobid’s career reflects the rise of a new generation of real-estate professionals in Saudi Arabia, one combining business education, technical innovation and service-oriented leadership. From managing high-value auctions and establishing a real-estate management firm to founding a tech-enabled full-service company, his work at Menassat Realty Co. positions him as a significant figure in the Kingdom’s property sector. With a clear vision for regional expansion and digital transformation, they may well shape the next chapter of real-estate services in the region.
