Madinah is set to welcome a new addition to its hospitality landscape as Hilton and Al Musbah Group join forces to develop Diyar Ajwa, Tapestry Collection by Hilton. Slated to open later in 2025, this 221-key property promises to offer a unique stay experience with its prime location and thoughtful design.
Project Details
Located north of the central Haram area, Diyar Ajwa will provide guests with direct pedestrian access and breathtaking views of Al Masjid Al Nabawi, one of Islam’s most sacred sites. The hotel’s strategic position also ensures easy connectivity, being close to Prince Mohammad bin Abdulaziz International Airport and linked via the Haramain High-Speed Rail, which connects Makkah, Madinah, and Jeddah.
Guests can look forward to a range of amenities, including an all-day dining restaurant, a café, and a fitness centre. The hotel’s design draws inspiration from the revered Ajwa date, which is exclusively grown in Madinah, reflecting the local culture and heritage. The name “Diyar Ajwa” itself pays homage to this significant fruit, which holds a special place in Islamic tradition for its health benefits and symbolic value. This thematic element is likely to influence the hotel’s interior design, creating an atmosphere that resonates with both residents and international visitors.
| Project Details | Information |
| Name | Diyar Ajwa, Tapestry Collection by Hilton |
| Location | North of the central Haram area, Madinah, Saudi Arabia |
| Opening | Expected later in 2025 |
| Rooms | 221 guest rooms and suites |
| Amenities | All-day dining restaurant, café, fitness center |
| Design Inspiration | Ajwa date, grown exclusively in Madinah |
| Access | Direct pedestrian access and views of Al Masjid Al Nabawi |
| Transport Links | Proximity to Prince Mohammad bin Abdulaziz International Airport, Haramain High-Speed Rail |
Partnership and Background
This project marks Hilton’s first Tapestry Collection by Hilton in Saudi Arabia. The Tapestry Collection by Hilton is a global portfolio of independent hotels that offer guests one-of-a-kind experiences, each property reflecting the character of its location and community. Al Musbah Group, a Jeddah-based company with diverse business interests, is the local partner bringing this vision to life.
Hilton currently operates 20 hotels in Saudi Arabia and has 77 more in the pipeline, aiming to reach a total of 100 hotels in the kingdom. This new development underscores Hilton’s commitment to expanding its presence in the region, catering to the growing demand for quality hospitality services. Al Musbah Group, with its established presence in Saudi Arabia, contributes local expertise to ensure the project aligns with regional expectations and standards.
Strategic Importance
The introduction of Diyar Ajwa is particularly timely, as Madinah continues to see growth in religious tourism, with millions of pilgrims visiting the city each year. The new hotel will cater to this demand, offering comfortable accommodations and services that respect the city’s spiritual significance. Additionally, this project aligns with Saudi Vision 2030, which aims to diversify the economy and enhance the tourism sector, making it a key contributor to the kingdom’s broader development goals.
Future Outlook
With its opening expected later this year, Diyar Ajwa, Tapestry Collection by Hilton, is poised to become a landmark in Madinah’s hospitality sector, blending modern comfort with local charm. The collaboration between Hilton and Al Musbah Group highlights the potential for innovative partnerships to drive tourism growth in Saudi Arabia, setting a precedent for future developments in the region.
