Elie Saab Maison has officially partnered with luxury interiors group Aati, unveiling dedicated showroom spaces at Aati Jumeirah Beach Road and Aati Zabeel Road in Dubai. This collaboration brings the refined interior universe of Elie Saab Maison to a discerning audience that values excellence, sophistication, and Italian craftsmanship.
Partnership Details
The partnership marks a significant step for both brands, uniting Elie Saab’s design philosophy with Aati’s reputation for presenting international luxury and craftsmanship. Elie Saab Maison was created through a collaboration between designer Elie Saab and architect Carlo Colombo, and is produced under license by Corporate Brand – A++ Group. The collection is entirely crafted in Italy, featuring sculptural forms, harmonious proportions, and meticulous detailing, with materials such as precious marbles, bronzed and hammered metals, and bespoke textiles.
Showroom Experience
The dedicated Elie Saab Maison environments at Aati are designed to evoke the atmosphere of an elegant private residence, with soft neutral palettes, bronzed finishes, and signature monogram details. Visitors can explore living, dining, and bedroom settings that showcase the brand’s refined spatial composition. Key pieces include the Voyage Royale Bed, Byblos Sofa, Elite Sofa, Palace Table, and Lunula Table, each embodying the brand’s pursuit of timeless design.
Brand Vision and Market Position
Dubai is recognized as a pivotal market for Elie Saab Maison, reflecting the city’s unique blend of architecture, design, and lifestyle. Massimiliano Ferrari, CEO of Corporate Brand – A++ Group, emphasized that the partnership allows Elie Saab Maison to bring its vision of refined living to clients who appreciate excellence and Italian craftsmanship. Dee Sarai, CEO of Al Tayer Insignia, stated that welcoming Elie Saab Maison strengthens Aati’s mission to unite exceptional design houses under one roof, offering clients an unparalleled experience of artistry and sophistication.
Collection Highlights
The Elie Saab Maison collection blends Italian craftsmanship with European design heritage and Middle Eastern sensibilities, resulting in pieces that are both contemporary and timeless. Accessories and textiles throughout the showroom further reinforce the brand’s identity and attention to detail, making each space a curated expression of elegance and luxury.
Image Credit – commercialinteriordesign
