Rabie Atieh leads Transguard Group as its Chief Executive Officer, guiding one of the Middle East’s premier business solutions providers. An UAE national with a sharp vision for innovation and growth, Atieh took the helm in October 2023. His appointment by the company’s Board of Directors marked a new chapter for Transguard, a firm renowned for its services in security, facilities management, cash solutions, and manpower. Under his direction, the company has achieved record-breaking financial results and forged key partnerships that strengthen its role in the UAE’s economy. Atieh’s hands-on approach and deep industry knowledge have earned him respect across sectors, blending strategic thinking with a genuine commitment to his team and community.
Rabie Atieh built his career on a solid educational base. He earned his degree from Southeastern University in Washington, D.C., where he gained insights into business and finance that would shape his future roles. Returning to the UAE, he started at the National Bank of Dubai (now Emirates NBD) in its Electronic Banking and Fraud Prevention division. For five years, he tackled challenges in digital security, honing skills in risk management and fraud detection. This early experience equipped him with practical expertise in financial services, setting the stage for his rise in more complex operations.
Rabie Atieh’s time at the bank exposed him to the evolving world of electronic transactions in the UAE. He actively contributed to initiatives under the UAE Central Bank, helping transform cash management practices for banks and institutions. Colleagues recall his proactive style—he dived into problems, proposed solutions, and built systems that prevented losses. This period sharpened his technical abilities and taught him the value of collaboration with regulatory bodies, a theme that runs through his career.
Ascending Through Emirates Group
Rabie Atieh joined the Emirates Group over two decades ago, where he spent more than 20 years climbing the ranks. He eventually became Senior Vice President of Transguard Global Valuables Management and Emirates Group Security. In these positions, he oversaw secured logistics on a regional and global scale, managing high-value assets with precision and innovation. His teams handled everything from cash transportation to security protocols, ensuring seamless operations for one of the world’s leading aviation conglomerates.
During his tenure, Atieh collaborated with authorities like Dubai Police, the Ministry of Economy, and the General Directorate of Residency and Foreign Affairs. He served on committees, including the IATA Control Authorities Working Group, advising on security standards. Government bodies recognized his contributions with awards, honoring his dedication to national security and economic stability. Atieh often credits this phase for teaching him resilience; he navigated complex regulations while fostering teams that delivered under pressure. His leadership here was marked by a personal touch—mentoring staff and emphasizing ethical practices—which prepared him for larger responsibilities.
Taking the Reins at Transguard Group
When Rabie Atieh became CEO of Transguard Group, he brought a wealth of experience to a company already integral to the UAE’s infrastructure. Transguard employs thousands, offering integrated services that support industries from aviation to retail. Atieh quickly set ambitious goals, focusing on expansion and technology integration. In his first full fiscal year, the company reported historic results: revenue grew, and profit before tax surged 30.4% to AED 265 million. He attributes this success to his team’s hard work, often sharing stories of site visits where he connects directly with employees.
Atieh’s style emphasizes humility and accessibility. For instance, he hosted breakfast meetings with facilities management teams in his office, listening to their ideas and challenges. At company events like carnivals, he mingles with staff, inspiring loyalty through genuine interactions. As a UAE national, he proudly represents local talent in a globalized market, aligning Transguard’s growth with national visions like Dubai’s Economic Agenda.
Notable Projects and Achievements
Rabie Atieh has spearheaded several standout projects that highlight Transguard’s innovation under his watch. One key initiative is the partnership with DIFC Innovation Hub to advance smart buildings. This collaboration launches workshops, hackathons, and pilot programmes, using cutting-edge tech to boost efficiency and sustainability in infrastructure. Atieh sees it as a way to redefine urban development in the region, integrating AI and IoT for smarter facilities management.
Another milestone is the Transguard Early-Stage Accelerator Programme, co-run with DIFC. This effort supports startups in fintech and logistics, providing mentorship and resources to foster innovation. Atieh personally engages in pitch sessions, where entrepreneurs present ideas that could transform Transguard’s services.
In security and cash management, Atieh signed a Memorandum of Understanding (MOU) with Al Ameen Service, enhancing community safety through shared expertise. He also inked a deal with Singapore-based Cynapse for advanced video analytics, bolstering Transguard’s tech-driven security offerings. These partnerships have driven growth, with cash processing volumes up 10% and Cash in Transit services rising 6%.
Transguard’s support for COP28 in December 2023 stands out as a high-profile achievement. Atieh’s team provided security and logistics for the global climate summit, showcasing the company’s reliability on the world stage. Additionally, Atieh joined an official economic mission to India, led by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, to explore trade opportunities. Closer to home, Transguard secured new aviation contracts, including with Etihad, expanding its footprint in the sector.
Rabie Atieh’s involvement extends to advisory roles with entities like the Economic Security Center of Dubai and the Ministry of Interior’s Private Security Business Division. His efforts earned him a spot in CBNME’s FM Power 30 list for 2024, recognizing his impact on facilities management.
Vision for the Future
Looking ahead, Atieh envisions Transguard as a leader in sustainable, tech-enabled solutions. He pushes for digital transformation, like smart cash deposit systems, to meet the UAE’s evolving needs. His philosophy centers on people: empowering employees and building inclusive cultures. “Success comes from collective effort,” he often says, reflecting his belief in teamwork.
A Lasting Legacy
Rabie Atieh embodies the spirit of UAE leadership—innovative, dedicated, and grounded. From his early days in banking to steering Transguard through growth, he has left an indelible mark on the Middle East’s business landscape. With his blend of expertise and warmth, Atieh continues to inspire, ensuring Transguard thrives while contributing to the nation’s prosperity. His story reminds us that great leaders achieve results and uplift those around them.
