In the dynamic world of the Middle East, where tradition and modernity converge, Rania Hamed stands as a pioneer in interior architecture. As the founder of VSHD Design, a multiple award-winning boutique firm with offices in Dubai and Montreal, Hamed has redefined how spaces can inspire and endure. Her innovative approach, rooted in timelessness and cultural integration, has transformed residential and commercial spaces across the globe, from Dubai’s bustling neighborhoods to the vibrant cities of London, Cairo, and beyond.
A Journey Rooted in Vision
Rania Hamed’s passion for design began with a deep understanding of how spaces shape human experiences. In 2007, she founded VSHD Design, originally named Von Saldern Hamed Design, with a mission to create interiors that transcend fleeting trends. “Our visualisations are not trend-led but synonymous with timelessness and longevity,” Hamed explains. This philosophy has guided VSHD Design to become a leader in interior architecture, known for its ability to breathe new life into spaces while honoring clients’ unique needs.
Based in Dubai and Montreal, VSHD Design specializes in both residential and commercial projects, offering a seamless blend of style, functionality, and meticulous attention to detail. Hamed’s work is characterized by strong design concepts, creative use of light, and a commitment to integrating traditional cultural elements with contemporary aesthetics. Her ability to balance modesty with elegance creates spaces that exude calm, beauty, and subtle luxury.
Notable Projects: Redefining Spaces
Hamed’s portfolio reflects her versatility and innovation across residential, commercial, and hospitality design.
Burj Residence, Dubai
A 1,600m² L-shaped villa completed in 2017, the Burj Residence blends privacy, natural light, and refined luxury. The inward-facing design forms a secluded oasis with a pool and garden, while a timber overhang shields interiors from street view. The project redefines Middle Eastern luxury through natural materials and elegant proportions.
Springs Warehouse Gym
Located in Dubai’s Springs Souk, this 1,200m² gym channels brutalist architecture and underground fight clubs to deliver a raw, edgy workout space. Featuring concrete finishes, custom lighting, and skylight-inspired niches, it was shortlisted for the 2019 Dezeen Awards and follows VSHD’s award-winning gyms in O14 and D3.
Origami, The Dubai Mall
Opened in 2022, Origami is a sushi restaurant inspired by Japanese minimalism. Its dark, textured interiors use plaster, matte-black tiles, and rammed-earth clay to evoke underground sushi bars. A bold entrance leads to a serene, elevated sushi bar experience—blending tradition with contemporary flair.
Awards and Recognition
VSHD Design’s commitment to excellence has earned it significant recognition. The firm won Best Residential Property Interior at the International Property Awards 2011 and Residential Interior Design of the Year at the Commercial Interior Design Awards 2011 and 2012. Hamed herself has been featured in power lists by Commercial Interior Design, highlighting her influence in the industry. The Springs Warehouse Gym’s shortlist for the 2019 Dezeen Awards and the Frame Award for a previous Warehouse Gym location further underscore VSHD’s reputation for innovative design.
A Philosophy of Transformation
Hamed’s design philosophy is centered on transformation and purpose. “We believe that as interior architects, our role is to transform and re-purpose spaces, breathing new life into them based on the needs of our clients,” she says. Her fascination with integrating traditional culture into modern design is evident in projects like Origami, where Japanese aesthetics meet contemporary minimalism, and the Burj Residence, which balances cultural context with modern luxury. By combining modesty with elegance, Hamed creates spaces that are not only visually stunning but also deeply functional, offering a sense of calm and harmony.
Global Reach and Lasting Impact
With projects spanning Florida, London, Cairo, Amman, Dubai, and Abu Dhabi, Hamed’s influence extends far beyond the Middle East. Her ability to adapt to diverse cultural and architectural contexts while maintaining her signature style has made VSHD Design a sought-after name in the industry. Whether designing a private villa, a cutting-edge gym, or a culturally inspired restaurant, Hamed’s work consistently pushes the boundaries of what interior architecture can achieve.
Rania Hamed’s journey from a visionary interior architect to the founder of VSHD Design is a story of passion, innovation, and dedication. Through her award-winning projects, she has redefined luxury and functionality, proving that true elegance lies in simplicity and purpose. As she continues to shape spaces that inspire and endure, Hamed remains a leading voice in the global design community, leaving a legacy of timeless beauty and cultural resonance.
